My path connects business, communication and learning.

I started working in digital in the 1990s, when a web presence was becoming a concrete question for businesses. I founded and led communication and marketing companies, working on projects, clients and people.

Optical retail became over time an area of specialisation. From 2016 I progressively shifted my centre of gravity towards consulting, strategy and training.

In 2023 I completed my university degree in Marketing at the University of Turin, with 110 cum laude. The thesis, Optical retail in Italy and the Optical Retail Marketing Wheel, towards a sustainable development model, relates professional experience to a structured reading of the sector.

In 2007 I obtained a Master in Project Management at LUISS Business School. I continue to update my work through study, discussion and application on projects.

I taught Web Tools & Web Design at the Scuola Politecnica di Design in Milan between 2000 and 2003, in the post-graduate masters in Web Design and Visual Design. In 2021 I gave the lectio magistralis Designing corporate communication in an omnichannel world at IULM.

My path includes corporate training, business coaching and talks at professional events. I am available to develop teaching collaborations that connect real problems, cases and analytical tools.

Through Optics&Love I support optical centres and sector organisations. With my professional profile I develop consulting, training and speaking projects, also on how AI modifies processes, skills and decisions.

Human Advantage is the perspective that connects these themes: understanding where tools help and which skills need to be developed to use them with judgement.

I have written manuals for optics and the web, edited Italian editions and developed editorial projects for companies. Writing allows me to organise experience and make it usable for others.

We can start from a business question, a training goal or the theme of an event.